Eastman Color

The downfall of the Technicolor process ultimately arrived in 1950, when Kodak developed a single-strip color film format called Eastman color. Kodak had earlier introduced a single-strip system known as Kodachrome in 1935, but the quality of the film was not as strong as the more expensive three-strip Technicolor method. Technicolor film also lasted longer in storage.

Eastman color was the first economical color film solution and proved that a higher quality image could be made at lower cost than a three-strip process.

KODAK's Chronology of Motion Picture Films 1940 to 1959